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Together, White Claw and Truly capture about 75% of the hard seltzer market, according to Nielsen.īut major alcohol sellers are investing in their own seltzer offerings. Both brands have also expanded their portfolios to include iced tea versions of their hard seltzers. Truly Extra Hard Seltzer, also sold in 16-ounce cans, comes in two fruit flavors: black raspberry and peach mango. Truly, one of White Claw's main rivals, announced an 8% ABV beverage of its own last month. Hard seltzer sales grew 121% to about $4.4 billion, across retail channels in the 52-week period that ended March 27, according to Nielsen. The line expansion comes as hard seltzer sales continue to increase, and competition in the space heats up. The new flavors, strawberry, pineapple and blackberry, are available in a variety-pack along with the brand's best-selling mango flavor. In addition to Surge, White Claw is also releasing three new flavors of the brand's original hard seltzer product, sold in 12-ounce cans with 5% ABV. The product comes in blood orange and cranberry flavors and costs up to $2.99 per can. Surge, a new hard seltzer which is now rolling out in the United States, is sold in 16-ounce cans, each with 8% alcohol by volume.
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White Claw's newest product is even boozier than the original.